Inova Fruit BV develops and selects apple and pear varieties, based on consumer preferences, that can be grown using sustainable methods. Inova Fruit also develops distinctive branding concepts and supervises the market launch of these concepts.

Consumer preference, quality and innovation are key to being competitive and retaining the competitive advantage on the international fruit market. By harnessing the power of the chain and create new alliances, Inova Fruit constantly works in a professional way on creating innovation and new perspectives for fruit growers.