Harnessing the power of the chain
Since our inception in 2001, our conceptual chain approach has been founded on meticulous preparation combined with thorough market research into consumer behaviour conducted by renowned agencies, such as TNS-NIPO.
The choice for particular varieties is based on multi-year research carried out by Wageningen University & Research together with other private cultivation advisors.
The names of the varieties, logos, corporate image and instruments used for promotional campaigns are developed by agencies with a proven track record in the fast moving consumer business.
This is what we call: harnessing the power of the chain.
Based on consumer preferences our products offer new flair, new perspectives for the fruit chain. Starting with fruit growers.